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Basic Marketing Research - Text Only - 2nd edition

by Naresh K. Malhotra

Basic Marketing Research - Text Only (ISBN10: 0131525425; ISBN13: 9780131525429)
ISBN13: 978-0131525429
ISBN10: 0131525425

Summary: Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Edition/Copyright: 2ND 06
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Year Published: 2006
International: No

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