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Basic Marketing Research - Text Only

Basic Marketing Research - Text Only - 8th edition

Basic Marketing Research - Text Only - 8th edition

ISBN13: 9781111525293

ISBN10: 1111525293

Basic Marketing Research - Text Only by Tom J. Brown - ISBN 9781111525293
Cover type: Hardback
Edition: 8TH 14
Copyright: 2014
Publisher: Cengage Learning
Published: 2014
International: No
Basic Marketing Research - Text Only by Tom J. Brown - ISBN 9781111525293

ISBN13: 9781111525293

ISBN10: 1111525293

Cover type: Hardback
Edition: 8TH 14

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Summary

Why is Basic Marketing Research the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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Other Editions of Basic Marketing Research - Text Only

Basic Marketing Research by Brown - ISBN 9781337100298
Basic Marketing Research by Gilbert A. Churchill - ISBN 9781439041390