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Basic Marketing Research - With SPSS 13.0 Student CD - 2nd edition

Basic Marketing Research - With SPSS 13.0 Student CD (ISBN10: 0131548654; ISBN13: 9780131548657)
ISBN13: 978-0131548657
ISBN10: 0131548654

Summary: For the undergraduate level Marketing Research course.

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with ev ...show moreery copy of this text. ...show less

Edition/Copyright: 2ND 06
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 03/29/2005
International: No

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