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Basic Marketing Research - With SPSS 13.0 Student CD

Basic Marketing Research - With SPSS 13.0 Student CD - 2nd edition

ISBN13: 978-0131548657

Cover of Basic Marketing Research - With SPSS 13.0 Student CD 2ND 06 (ISBN 978-0131548657)
ISBN13: 978-0131548657
ISBN10: 0131548654
Cover type:
Edition/Copyright: 2ND 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

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Basic Marketing Research - With SPSS 13.0 Student CD - 2ND 06 edition

ISBN13: 978-0131548657

Naresh Malhotra and Mark Peterson

ISBN13: 978-0131548657
ISBN10: 0131548654
Cover type:
Edition/Copyright: 2ND 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

For the undergraduate level Marketing Research course.

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

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Cover of Basic Marketing Research 3rd edition

Basic Marketing Research - 3rd edition

ISBN13: 978-0137155934
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