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Basic Marketing Research - With SPSS 13.0 Student CD

Basic Marketing Research - With SPSS 13.0 Student CD - 2nd edition

Basic Marketing Research - With SPSS 13.0 Student CD - 2nd edition

ISBN13: 9780131548657

ISBN10: 0131548654

Basic Marketing Research - With SPSS 13.0 Student CD by Naresh Malhotra and Mark Peterson - ISBN 9780131548657
Edition: 2ND 06
Copyright: 2006
Publisher: Prentice Hall, Inc.
Published: 2006
International: No
Basic Marketing Research - With SPSS 13.0 Student CD by Naresh Malhotra and Mark Peterson - ISBN 9780131548657

ISBN13: 9780131548657

ISBN10: 0131548654

Edition: 2ND 06

Summary

For the undergraduate level Marketing Research course.

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.