Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

Basic Marketing Research - With SPSS 13.0 Student CD - 2nd edition

Basic Marketing Research - With SPSS 13.0 Student CD (ISBN10: 0131548654; ISBN13: 9780131548657)
ISBN13: 978-0131548657
ISBN10: 0131548654

Summary: For the undergraduate level Marketing Research course.

Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with ev moreery copy of this text. less

Edition/Copyright: 2ND 06
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Year Published: 2006
International: No

Other Editions of Basic Marketing Research - With SPSS 13.0 Student CD:

List Price: $180.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 05/29/2015
Save $170.01 (94%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included