EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Basic Marketing Research

Basic Marketing Research - 3rd edition

ISBN13: 978-0137155934

Cover of Basic Marketing Research 3RD 09 (ISBN 978-0137155934)
ISBN13: 978-0137155934
ISBN10: 013715593X
Cover type: Hardback
Edition/Copyright: 3RD 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $214.00

Other Editions for Basic Marketing Research

More Shipping Options

Basic Marketing Research - 3RD 09 edition

ISBN13: 978-0137155934

Naresh K. Malhotra

ISBN13: 978-0137155934
ISBN10: 013715593X
Cover type: Hardback
Edition/Copyright: 3RD 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting nbsp;A useful reference for marketing professionals who need to increase their market research skills.

List price: $214.00
  • Marketplace
  • From

Other Editions for Basic Marketing Research

Cover of Basic Marketing Research 4th edition

Basic Marketing Research - 4th edition

ISBN13: 978-0132544481
More Shipping Options