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Basic Marketing Research - 3rd edition

by Naresh K. Malhotra

Basic Marketing Research (ISBN10: 013715593X; ISBN13: 9780137155934)
ISBN13: 978-0137155934
ISBN10: 013715593X

This edition has also been released as:
ISBN13: 978-0136037903, 978-0136038009
ISBN10: 0136037909, 013603800X

Summary: Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting nbsp;A useful reference for marketing professionals who need to increase their market research skills.

Edition/Copyright: 3RD 09
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 09/18/2008
International: No

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