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Basic Marketing Research

Basic Marketing Research - 3rd edition

Basic Marketing Research - 3rd edition

ISBN13: 9780137155934

ISBN10: 013715593X

Basic Marketing Research by Naresh K. Malhotra - ISBN 9780137155934
Cover type: Hardback
Edition: 3RD 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
Basic Marketing Research by Naresh K. Malhotra - ISBN 9780137155934

ISBN13: 9780137155934

ISBN10: 013715593X

Cover type: Hardback
Edition: 3RD 09

List price: $214.00

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Summary

Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting nbsp;A useful reference for marketing professionals who need to increase their market research skills.