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Summary: Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting nbsp;A useful reference for marketing professionals who need to increase their market research skills.
Edition/Copyright: 3RD 09
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