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Basic Marketing Research

Basic Marketing Research - 4th edition

ISBN13: 978-0132552431

Cover of Basic Marketing Research 4TH 12 (ISBN 978-0132552431)
ISBN13: 978-0132552431
ISBN10: 0132552434
Cover type:
Edition/Copyright: 4TH 12
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
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Basic Marketing Research - 4TH 12 edition

ISBN13: 978-0132552431

Naresh K. Malhotra

ISBN13: 978-0132552431
ISBN10: 0132552434
Cover type:
Edition/Copyright: 4TH 12
Publisher: Prentice Hall, Inc.

Published: 2012
International: No
Summary

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Cover of Basic Marketing Research 3rd edition

Basic Marketing Research - 3rd edition

ISBN13: 978-0137155934
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