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Basic Marketing Research - 4th edition

Basic Marketing Research (ISBN10: 0132544482; ISBN13: 9780132544481)
ISBN13: 978-0132544481
ISBN10: 0132544482

This edition has also been released as:
ISBN13: 978-0132552431
ISBN10: 0132552434

Summary: For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Edition/Copyright: 4TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 07/27/2011
International: No

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Upper Saddle River 2011 Paperback United States ed of 4th revised ed. Fair. 672 p. Illustrations. Intended for college/higher education audience.
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Upper Saddle River 2011 Paperback United States ed of 4th revised ed. Fair. 672 p. Illustrations. Intended for college/higher education audience.
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2011 Hardcover Fair CONTAINS WATER DAMAGE / STAIN, STILL VERY READABLE, SAVE! This item may not include any CDs, Infotracs, Access cards or other supplementary material.
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Used - Acceptable Hardcover. Contains water damage. 4th Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-1 ...show more4 business days. ...show less
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