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Basic Marketing Research - 4th edition

by Naresh K. Malhotra

Basic Marketing Research (ISBN10: 0132544482; ISBN13: 9780132544481)
ISBN13: 978-0132544481
ISBN10: 0132544482

This edition has also been released as:
ISBN13: 978-0132552431
ISBN10: 0132552434

Summary: For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Edition/Copyright: 4TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 07/27/2011
International: No

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