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Basic Marketing Research - 7th edition

Basic Marketing Research (ISBN10: 1439041393; ISBN13: 9781439041390)
ISBN13: 978-1439041390
ISBN10: 1439041393

This edition has also been released as:
ISBN13: 978-0324599343
ISBN10: 032459934X

Summary: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more ab
out how experts gather data and how to use it yourself to turn greater profits.
...show more
Summary: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. ...show less

Edition/Copyright: 7TH 10
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 04/22/2009
International: No

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