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Basic Marketing Research - 7th edition

Basic Marketing Research (ISBN10: 1439041393; ISBN13: 9781439041390)
ISBN13: 978-1439041390
ISBN10: 1439041393

This edition has also been released as:
ISBN13: 978-0324599343
ISBN10: 032459934X

Summary: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more ab ...show moreout how experts gather data and how to use it yourself to turn greater profits. ...show less

Edition/Copyright: 7TH 10
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 04/22/2009
International: No

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A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missi ...show moreng pages or anything that would compromise the legibility or understanding of the text. ...show less
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