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Basic Marketing Research-Text Only

Basic Marketing Research-Text Only - 8th edition

ISBN13: 978-1111525293

Cover of Basic Marketing Research-Text Only 8TH 14 (ISBN 978-1111525293)
ISBN13: 978-1111525293
ISBN10: 1111525293
Cover type:
Edition/Copyright: 8TH 14
Publisher: Cengage Learning
Published: 2014
International: No
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Basic Marketing Research-Text Only - 8TH 14 edition

ISBN13: 978-1111525293

Brown

ISBN13: 978-1111525293
ISBN10: 1111525293
Cover type:
Edition/Copyright: 8TH 14
Publisher: Cengage Learning

Published: 2014
International: No
Summary

Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.

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