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Basic Marketing Research-Text Only - 8th edition

Basic Marketing Research-Text Only (ISBN10: 1111525293; ISBN13: 9781111525293)
ISBN13: 978-1111525293
ISBN10: 1111525293

This edition has also been released as:
ISBN13: 978-1285845548
ISBN10: 1285845544

Summary: Basic Marketing Research: Customer Insights and Managerial Action, 8th edition, provides an introductory look at marketing research for undergraduate students, managerially-oriented graduate students, or anyone who wants an appreciation of the marketing research process.

Edition/Copyright: 8TH 14
Cover: Hardback
Publisher: Cengage Learning
Published: 11/08/2013
International: No

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