Summary: For undergraduate Marketing Research courses.
Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utilize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to b ...show moree a provider of marketing research information.
Basic Marketing Research: Using Excel Data Analysis
by Alvin C Burns and Ronald F. Bush
XL Data Analyst CD-ROM
by Al Burns and Ronald Bush ...show less