Win $250 in textbooks! Enter now >
Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD

Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD - 05 edition

Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD - 05 edition

ISBN13: 9780131519510

ISBN10: 0131519514

Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD by Alvin C. Burns and Ronald F. Bush - ISBN 9780131519510
Cover type: Paperback
Edition: 05
Copyright: 2005
Publisher: Prentice Hall, Inc.
Published: 2005
International: No
Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD by Alvin C. Burns and Ronald F. Bush - ISBN 9780131519510

ISBN13: 9780131519510

ISBN10: 0131519514

Cover type: Paperback
Edition: 05

List price: $136.00

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $124.23 (91%)
$11.77

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Other Editions of Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD

Summary

For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utilize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.

Package Components:

Basic Marketing Research: Using Excel Data Analysis
by Alvin C Burns and Ronald F. Bush

XL Data Analyst CD-ROM
by Al Burns and Ronald Bush

Table of Contents

Table of Contents

(NOTE: Each chapter concludes with the following sections: Summary, Key Terms, Review Questions, Application Questions, Cases, and a Chapter Appendix.)

1. Introducing Marketing Research.

2. Understanding the Marketing Research Industry.

3. Steps in the Marketing Research Process Including Defining the Problem and Research Objectives.

4. Research Design.

5. Accessing Secondary Data and Online Information Databases.

6. Standardized Information Sources. STANDARDIZED INFORMATION SOURCES

7. Deciding on Your Survey Data Collection Method.

8. Using Measurement Scales in Your Survey.

9. Designing Your Questionnaire.

10. Determining Sample Size and the Sampling Method.

11. Collecting Data and Summarizing What You Found in Your Sample.

12. Generalizing Your Sample Findings to the Population.

13. Comparing to Find Differences in Your Data.

14. Determining Relationships Among Your Variables.

15. Preparing and Presenting the Research Results.

Other Editions of Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD

Basic Marketing Research: Using Microsoft Excel Data Analysis by Alvin C Burns and Ronald F. Bush - ISBN 9780132059589
Top Arrow

Top