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Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD - 05 edition

Basic Marketing Research : Using Microsoft Excel Data Analysis / With CD (ISBN10: 0131519514; ISBN13: 9780131519510)
ISBN13: 978-0131519510
ISBN10: 0131519514

Summary: For undergraduate Marketing Research courses.

Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utilize EXCEL as a data analysis tool. Each copy includes XL Data Analyst®, a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to b ...show moree a provider of marketing research information.

Package Components:

Basic Marketing Research: Using Excel Data Analysis
by Alvin C Burns and Ronald F. Bush

XL Data Analyst CD-ROM
by Al Burns and Ronald Bush ...show less

Edition/Copyright: 05
Cover: Paperback
Publisher: Prentice Hall, Inc.
Year Published: 2005
International: No

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