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Basic Marketing Research With Excel - 3rd edition

by Alvin C. Burns

Basic Marketing Research With Excel (ISBN10: 0135078229; ISBN13: 9780135078228)
ISBN13: 978-0135078228
ISBN10: 0135078229

This edition has also been released as:
ISBN13: 978-0135078297
ISBN10: 0135078296

Summary: For undergraduate Marketing Research courses. Basic Marketing Research usesExceltrade; add-in software for data analysis, An integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Edition/Copyright: 3RD 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/18/2011
International: No

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