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Basics of Communication Research - 04 edition

Basics of Communication Research (ISBN10: 0534507786; ISBN13: 9780534507787)
ISBN13: 978-0534507787
ISBN10: 0534507786

Summary: Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, The Basics of Communication Research is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowi
ng, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.

Benefits:
  • The student gains an understanding of the complete method tool kit available in studying communication--both quantitative and qualitative.
  • Quantitative and qualitative approaches to communication received balanced treatment in the text.
  • The student learns how to plan, produce and write up research and how to critically evaluate others' research about communication.
  • The student is encouraged to view research as an extension of normal, everyday reasoning.
  • The student is provided with user-friendly prose and examples drawn from communication to facilitate his/her understanding of important concepts.
...show more
Summary: Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, The Basics of Communication Research is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.

Benefits:
  • The student gains an understanding of the complete method tool kit available in studying communication--both quantitative and qualitative.
  • Quantitative and qualitative approaches to communication received balanced treatment in the text.
  • The student learns how to plan, produce and write up research and how to critically evaluate others' research about communication.
  • The student is encouraged to view research as an extension of normal, everyday reasoning.
  • The student is provided with user-friendly prose and examples drawn from communication to facilitate his/her understanding of important concepts.
...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 07/08/2003
International: No

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