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Basics of Communication Research

Basics of Communication Research - 04 edition

ISBN13: 978-0534507787

Cover of Basics of Communication Research 04 (ISBN 978-0534507787)
ISBN13: 978-0534507787
ISBN10: 0534507786
Cover type: Paperback
Edition/Copyright: 04
Publisher: Wadsworth, Inc
Published: 2004
International: No

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Basics of Communication Research - 04 edition

ISBN13: 978-0534507787

Leslie A. Baxter and Earl R. Babbie

ISBN13: 978-0534507787
ISBN10: 0534507786
Cover type: Paperback
Edition/Copyright: 04
Publisher: Wadsworth, Inc

Published: 2004
International: No
Summary

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, The Basics of Communication Research is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.

Benefits:

  • The student gains an understanding of the complete method tool kit available in studying communication--both quantitative and qualitative.
  • Quantitative and qualitative approaches to communication received balanced treatment in the text.
  • The student learns how to plan, produce and write up research and how to critically evaluate others' research about communication.
  • The student is encouraged to view research as an extension of normal, everyday reasoning.
  • The student is provided with user-friendly prose and examples drawn from communication to facilitate his/her understanding of important concepts.

Author Bio

Baxter, Leslie A. : University of Iowa


Babbie, Earl R. : Chapman University

Table of Contents

Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION.

1. Human Inquiry and Scientific Inquiry about Communication.
2. Basic Building Blocks in Conducting Communication Research.
3. Paradigms of Knowing in Communication Research.
4. Logic Systems and Theory in Communication Research.
5. The Ethics of Communication Research.

Part Two: QUANTITATIVE COMMUNICATION RESEARCH.

6. Conceptualization and Operationalization.
7. The Logic of Sampling.
8. Survey Research.
9. Experiments.
10. Quantitative Text Analysis.
11. The Basics of Quantitative Data Analysis.
12. Inferential Statistics in Quantitative Data Analysis.

Part Three: QUALITATIVE COMMUNICATION RESEARCH.

13. Participant Observation.
14. Qualitative Interviewing.
15. Social Text Analysis.
16. Qualitative Data Analysis.

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