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Basics of Speech Communication

Basics of Speech Communication - 03 edition

ISBN13: 978-0205335282

Cover of Basics of Speech Communication 03 (ISBN 978-0205335282)
ISBN13: 978-0205335282
ISBN10: 0205335284
Cover type: Paperback
Edition/Copyright: 03
Publisher: Allyn & Bacon, Inc.
Published: 2003
International: No

List price: $60.00

Basics of Speech Communication - 03 edition

ISBN13: 978-0205335282

Scott McLean

ISBN13: 978-0205335282
ISBN10: 0205335284
Cover type: Paperback
Edition/Copyright: 03
Publisher: Allyn & Bacon, Inc.

Published: 2003
International: No
Summary

This low-cost, brief text presents basic communication concepts, terms, theories, and exercises in a readily accessible manner.

The Basics of Speech Communication is designed to introduce students to the basics of the field in a clear, concise, and engaging way. This text focuses students in on the "nuts and bolts" without excessive detail, ensuring that the fundamentals are mastered and allowing instructors ample time to integrate additional materials and/or hear classroom presentations. With an emphasis on skills and competencies, this text delivers the necessary material without being overwhelming or cost-prohibitive.

Features :

  • Provides a view of communication from a student's perspective, linking abstract ideas with real-world examples.
  • Incorporates intercultural communication concepts through boxed highlights in every chapter, illustrating the significance of understanding and adapting to diversity in the communication process.
  • Emphasizes computer-mediated communication in most chapters, highlighting the latest technological impacts on communication to better prepare students for their communication situations outside of the classroom.
  • Relates communication principles to real life through case studies in each chapter.
  • Features class activities at the beginning of each chapter that introduce concepts and spark student interest.

Author Bio

McLean, Scott : Arizona Western College