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Battling for Competitive Advantage

Battling for Competitive Advantage - 04 edition

ISBN13: 978-0471715528

Cover of Battling for Competitive Advantage 04 (ISBN 978-0471715528)
ISBN13: 978-0471715528
ISBN10: 0471715522
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Edition/Copyright: 04
Publisher: John Wiley & Sons, Inc.
Published: 2004
International: No

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Battling for Competitive Advantage - 04 edition

ISBN13: 978-0471715528

Kenneth Allard

ISBN13: 978-0471715528
ISBN10: 0471715522
Cover type:
Edition/Copyright: 04
Publisher: John Wiley & Sons, Inc.

Published: 2004
International: No
Summary

Today� s competitive business environment is so hazardous-- from the threat of terrorism to black outs, from global competition to information overload-- that it seems more like battle and waging war than commerce. Trying to implement even the most brilliant of business strategies is frequently impossible in the face of a shifting landscape that feels like it requires night vision goggles and precision guided weapons over marketing plans and metrics. To help you survive (and maybe even thrive!) you need to understand the way of the warrior, and who better to train you than former National War College dean and MSNBC military commentator, Ken Allard? Whether you recognize it yet or not, the military is just a violent form of economics, and military training holds more lessons for the businessperson than not. To succeed in today� s turbulent business environment, standard business operating procedure no longer works. For companies and management intent on thriving in a landscape of global conflict and competition, new skills must be learned and old habits abandoned. Business as War: Battling for Competitive Advantage draws sometimes startling yet keenly insightful parallels between the strategies and tactics of the United States military and the challenges that companies face in the no-holds-barred world of business. Through firsthand accounts from his military and business career as well as real-world examples that apply cutting-edge military perspectives to the everyday world of business, Allard clearly illustrates how military lessons-- when implemented correctly-- can lead a business down the road to success. First, you� ll be introduced to the traditional military arts of leadership and strategy. You� ll discover how true leadership-- an essential key to both business survival and prosperity-- can unite an organization at every level. You� ll also learn how forming a coherent strategy can make supporting courses of action much easier to determine. Building on these critical elements, Business as War moves on to discuss the personification of the art of command, better known as '' generalship, '' as well as how to develop the leaders needed to run a successful business operation. After examining how people fit into the business equation, Business as War explores the proven techniques that form the basis of solid business practice. You� ll receive an executive education on a variety of important issues, including: How to transform information into business intelligence Developing modern enterprise security measures that encompass physical, computer, and information assets Streamlining the information-sharing process Changing business hierarchies to fight networks How to be globally effective and operate in a world where the unknown will always be a threat Getting corporate boards to do their job Many of the principles that apply to war also apply to business, and in tough economic times, survival is a matter of waging war. Business as War adapts the effective tools of war to a business environment where new competitors and difficult challenges are constant threats to you and your company.

Author Bio

Kenneth Allard, a former army colonel, is a well-known commentator on international security issues, strategy, and military matters, regularly appearing on NBC News, MSNBC, CNBC, and the Imus in the Morning radio show. Colonel Allard served overseas as an operational intelligence officer and as a peacekeeper in Bosnia, and also played key roles in two of the most significant reform efforts in Pentagon history: helping to draft the landmark 1986 Goldwater-Nichols Act that changed the way the military operates, and directing the study that produced the sweeping ''reinventing government'' reforms of the 1994 Federal Acquisition Streamlining Act. He is an adjunct professor in the National Security Studies Program at Georgetown University. Dr. Allard holds a PhD from the Fletcher School of Law and Diplomacy and an MPA from Harvard University. He was dean of students of the National War College from 1993-1994

Table of Contents

Chapter 1. Introduction.

PART I: BUSINESS AS WAR
Chapter 2. Worlds Apart?
Chapter 3. War As An Audit.
Chapter 4. Building Leaders of Character.

PART II: LEADERSHIP IN BUSINESS AND WAR.
Chapter 5. Strategy: Deliver Us From Process.
Chapter 6. Organizing For Victory: While Shooting As Few Bureaucrats As Possible.

PART III: THE TOOLS.
Chapter 7. Business Intelligence: Another Damned Ting They Didn't Teach You In B School.
Chapter 8. The other Side of the Coin: Enterprise Security.
Chapter 9. Testing Your METL: Or What To Do When The Mission Really Is Essential.
Chapter 10. Putting It All Together.Epilogue: The After Action Review (AAR).
Notes.
Index.

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