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Be Our Guest : Perfecting the Art of Customer Service

Be Our Guest : Perfecting the Art of Customer Service - 01 edition

Be Our Guest : Perfecting the Art of Customer Service - 01 edition

ISBN13: 9780786853946

ISBN10: 0786853948

Be Our Guest : Perfecting the Art of Customer Service by Disney Institute - ISBN 9780786853946
Edition: 01
Copyright: 2001
Publisher: Disney Press
Published: 2001
International: No
Be Our Guest : Perfecting the Art of Customer Service by Disney Institute - ISBN 9780786853946

ISBN13: 9780786853946

ISBN10: 0786853948

Edition: 01

Summary

Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.