Becoming A Graphic Designer : A Guide To Careers In Design - 99 edition

Summary: Profiles of today's career opportunities in graphic design--from one of the leaders in the field This authoritative guide offers a clear and comprehensive overview of the many types of careers available to today's graphic designer. Drawing on years of experience at the top of the field, Steven Heller profiles the major design industries--from architecture and industrial design to entertainment and more. He also offers detailed coverage of advertising, corporate wor ...show morek, editorial, and other key design disciplines. Dozens of interviews with people working in graphic design provide invaluable real-world insights to anyone interested in launching--or revitalizing--a graphic design career. * Takes an inside look at how companies such as Time magazine, Gap, and MTV hire and work with employees * Features case studies from a diverse group of firms, including Pentagram, Margo Chase design, and Landor Associates Here is the complete guide to today's graphic design careers -- a clear and concise survey of the many types of opportunities available in the field. Filled with interviews and advice from leading designers, it covers graphic design media, work types and settings, educational training, portfolio preparation, getting a job, and much more. The world of graphic design now boasts more opportunities in more industries using a broader range of media than ever before. Becoming a Graphic Designer gives you the information you need to start taking advantage of them -- with a clear and comprehensive survey of today's graphic design careers filled with thoughts and advice from top working designers. Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile the major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines. Both traditional and electronic media are examined in detail -- including print, film titles, TV graphics, Web design, motion graphics, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Wired magazine, Martha Stewart Living magazine, and MTV hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. And a resource guide to design publications and organizations points the way to further information and guidance. Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design. ...show less

Edition/Copyright: 99
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 06/28/1999

View Author Bio

Heller, Steven :

Steven Heller is Art Director of the New York Times Book Review, Editor of the AIGA Journal of Graphic Design, and Chairman of the School of Visual Arts MFA/design program.

Fernandes, Teresa :

Teresa Fernandes is a publications designer and art director.

View Table of Contents

So You Want to Become a Graphic Designer?
How I Became a Graphic Designer.

DESIGN SPECIALTIES.

Editorial.
Corporate Design.
Book Design.
Music/Record Design.
Information Design.
Advertising.
Environmental.
New Media.
Motion.
Type and Lettering.
Advice to Designers.

DESIGN BUSINESSES.

Freelancers.
Small Studio.
Partnerships.
Medium Firm.
Large Firm.
On Personal Style.

DESIGN OPTIONS.

Crossing Disciplines.
Entrepreneurs.
Authorship.
Major Influences.

DESIGN EDUCATION.

Undergraduate.
Graduate.
Continuing Education.
List of Schools.
The Future of Graphic Design.

Appendix.
Index.