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Becoming a Public Relations Writer: A Writing Process Workbook for the Profession

Becoming a Public Relations Writer: A Writing Process Workbook for the Profession - 3rd edition

ISBN13: 978-0805863017

Cover of Becoming a Public Relations Writer: A Writing Process Workbook for the Profession 3RD 08 (ISBN 978-0805863017)
ISBN13: 978-0805863017
ISBN10: 080586301X
Cover type: Paperback
Edition/Copyright: 3RD 08
Publisher: Routledge N. Y.
Published: 2008
International: No

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Becoming a Public Relations Writer: A Writing Process Workbook for the Profession - 3RD 08 edition

ISBN13: 978-0805863017

Ronald D. Smith

ISBN13: 978-0805863017
ISBN10: 080586301X
Cover type: Paperback
Edition/Copyright: 3RD 08
Publisher: Routledge N. Y.

Published: 2008
International: No
Summary

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies andpractices of today's PR professional, the contents of this third edition: address principles of effective writing useful in all disciplines focus on news as the bridge an organization builds to its various publics overview a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, the text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

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