Summary: As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business-and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creat
ing charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually-ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
Summary: As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business-and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually-ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics. ...show less
Edition/Copyright:05 Cover: Paperback Publisher:Addison-Wesley Longman, Inc. Published: 04/07/2005 International: No
View Table of Contents
Newsletters Catch the eye of a passerby What typefaces are best for text? Design a handsome, 'no frills' newsletter A newsletter clinic Typeface combinations Head and shoulders above the rest Lively newsletter puts everyone on stage! Activate that white space! How to decongest your newsletter Stationery Dozens of documents? : make them look alike How to get in touch fast Design business stationery Gathering ideas on paper Logos & identity What makes a good logo? Let's design logos! How to make a lettermark How to design a wordmark Discover the logo in your name Design a name Monogram logo conveys character Design your own ligature The art and type tango Design a playful, multi-image logo Sales & forms Guidelines for a good layout How to design photocoupons Snap together a great catalog Create an infomark How to draw great visual instructions How to design a yellow pages ad Charts, reports, calendars, & maps Bring the world to your door A single line of months and days Create a word map What's at the heart of a chart? How to design a business report
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