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Before and After : Graphics for Business

Before and After : Graphics for Business - 05 edition

Before and After : Graphics for Business - 05 edition

ISBN13: 9780321334152

ISBN10: 0321334159

Before and After :  Graphics for Business by John McWade - ISBN 9780321334152
Cover type: Paperback
Edition: 05
Copyright: 2005
Publisher: Addison-Wesley Longman, Inc.
Published: 2005
International: No
Before and After :  Graphics for Business by John McWade - ISBN 9780321334152

ISBN13: 9780321334152

ISBN10: 0321334159

Cover type: Paperback
Edition: 05

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Summary

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business-and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually-ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Table of Contents

Table of Contents

Newsletters
Catch the eye of a passerby
What typefaces are best for text?
Design a handsome, 'no frills' newsletter
A newsletter clinic
Typeface combinations
Head and shoulders above the rest
Lively newsletter puts everyone on stage!
Activate that white space!
How to decongest your newsletter
Stationery
Dozens of documents? : make them look alike
How to get in touch fast
Design business stationery
Gathering ideas on paper
Logos & identity
What makes a good logo?
Let's design logos!
How to make a lettermark
How to design a wordmark
Discover the logo in your name
Design a name
Monogram logo conveys character
Design your own ligature
The art and type tango
Design a playful, multi-image logo
Sales & forms
Guidelines for a good layout
How to design photocoupons
Snap together a great catalog
Create an infomark
How to draw great visual instructions
How to design a yellow pages ad
Charts, reports, calendars, & maps
Bring the world to your door
A single line of months and days
Create a word map
What's at the heart of a chart?
How to design a business report

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