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Before and After Page Design

Before and After Page Design - 03 edition

ISBN13: 978-0201795370

Cover of Before and After Page Design 03 (ISBN 978-0201795370)
ISBN13: 978-0201795370
ISBN10: 020179537X
Cover type: Paperback
Edition/Copyright: 03
Publisher: Addison-Wesley Longman, Inc.
Published: 2003
International: No

List price: $34.99

Before and After Page Design - 03 edition

ISBN13: 978-0201795370

John McWade

ISBN13: 978-0201795370
ISBN10: 020179537X
Cover type: Paperback
Edition/Copyright: 03
Publisher: Addison-Wesley Longman, Inc.

Published: 2003
International: No
Summary

Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Table of Contents

Newsletters & Newspapers
How to design a news letter p. 2
This digest-size newsletter is for readers p. 6
Clean, asymmetrical layout leads the eye p. 16
Easy! A simple, do-able look p. 22
How to energize a faceless newsletter p. 28
A simple, do-anything newsletter p. 32
Brochures
Beautiful, square brochure makes a regal impression p. 44
Tiny brochure is a great stocking stuffer p. 52
Build a brochure with peekaboo panels p. 54
Good-looking pocket brochure works hard, updates easily p. 64
An eye-catching zigzag brochure p. 72
Fliers & Mailers
Preflight checklist for your flier p. 76
Design a product showcase p. 82
Make your flier easier to read p. 86
Add real feeling to your flier p. 90
A greeting with a surprise p. 94
A magic message p. 96
A flier that stands on its own p. 98
A flying flier p. 100
A miniature postcard p. 102
Advertising
How to lay out a good advertisement p. 104
How to design a powerful product ad p. 106
Advertising a speaker? Here's how p. 110
Small phone, smaller phone book p. 116
How to strengthen a small ad p. 118
Create dramatic photo layouts for your products p. 122
Stationery
How to lay out a stationery system p. 132
How to design a ''cold call'' postcard p. 142
A business card brochure is a mini-marketer p. 148
The invisible square p. 150
Business Documents
Create a do-it-all business portfolio p. 160
How to design a modern resume p. 172
Design a cover with background art p. 176
Make an easy-to-read data sheet p. 180
How to improve every form you make p. 184
Index p. 193
Table of Contents provided by Blackwell. All Rights Reserved.