Summary: Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publicat
ions, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Summary: Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B&A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page. ...show less
Edition/Copyright:03 Cover: Paperback Publisher:Addison-Wesley Longman, Inc. Published: 12/30/2003 International: No
View Table of Contents
Newsletters & Newspapers
How to design a news letter
This digest-size newsletter is for readers
Clean, asymmetrical layout leads the eye
Easy! A simple, do-able look
How to energize a faceless newsletter
A simple, do-anything newsletter
Beautiful, square brochure makes a regal impression
Tiny brochure is a great stocking stuffer
Build a brochure with peekaboo panels
Good-looking pocket brochure works hard, updates easily
An eye-catching zigzag brochure
Fliers & Mailers
Preflight checklist for your flier
Design a product showcase
Make your flier easier to read
Add real feeling to your flier
A greeting with a surprise
A magic message
A flier that stands on its own
A flying flier
A miniature postcard
How to lay out a good advertisement
How to design a powerful product ad
Advertising a speaker? Here's how
Small phone, smaller phone book
How to strengthen a small ad
Create dramatic photo layouts for your products
How to lay out a stationery system
How to design a ''cold call'' postcard
A business card brochure is a mini-marketer
The invisible square
Create a do-it-all business portfolio
How to design a modern resume
Design a cover with background art
Make an easy-to-read data sheet
How to improve every form you make
Table of Contents provided by Blackwell. All Rights Reserved.
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