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Beginning Behavioral Research - 7th edition

Beginning Behavioral Research (ISBN10: 0205810314; ISBN13: 9780205810314)
ISBN13: 978-0205810314
ISBN10: 0205810314

This edition has also been released as:
ISBN13: 978-0205859382
ISBN10: 0205859380

Summary: Continuing the Chain of Discovery and Understanding Beginning Behavioral Research introduces behavioral research methods by providing step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors give students a broad base of scientific thinking. Learning
Goals Upon completing this book, readers should be able to:
  • Craft a research idea that can be empirically tested
  • Choose methods of data collection and measurement
  • Design and implement the research study
  • Approach the research data
  • Test hypotheses and explore the results
  • Report the research project in a paper or in a poster
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost): ValuePack ISBN-10: 0205871895 / ValuePack ISBN-13: 9780205871896
...show more
Summary: Continuing the Chain of Discovery and Understanding Beginning Behavioral Research introduces behavioral research methods by providing step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors give students a broad base of scientific thinking. Learning Goals Upon completing this book, readers should be able to:
  • Craft a research idea that can be empirically tested
  • Choose methods of data collection and measurement
  • Design and implement the research study
  • Approach the research data
  • Test hypotheses and explore the results
  • Report the research project in a paper or in a poster
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost): ValuePack ISBN-10: 0205871895 / ValuePack ISBN-13: 9780205871896 ...show less

Edition/Copyright: 7TH 13
Cover: Hardback
Publisher: Pearson
Published: 03/16/2012
International: No

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