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Beginning Behavioral Research : Conceptual Primer

Beginning Behavioral Research : Conceptual Primer - 6th edition

ISBN13: 978-0136128755

Cover of Beginning Behavioral Research : Conceptual Primer 6TH 08 (ISBN 978-0136128755)
ISBN13: 978-0136128755
ISBN10: 0136128750
Cover type: Hardback
Edition/Copyright: 6TH 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $167.00

Beginning Behavioral Research : Conceptual Primer - 6TH 08 edition

ISBN13: 978-0136128755

Ralph L. Rosnow and Robert Rosenthal

ISBN13: 978-0136128755
ISBN10: 0136128750
Cover type: Hardback
Edition/Copyright: 6TH 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

This successful introduction to behavioral research methods provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions.

When Beginning Behavioral Research was created, it was conceived as an undergraduate text for students, who, as part of a course in research methods, are required to plan an empirical study, to analyze and interpret the data, and to present their findings and conclusions in a written report. With this in mind, however, through their years in the field the authors found that all research methods are limited in some ways, and therefore it is essential not to foreclose on the use of tools and techniques that enable the study of phenomena from more than one vantage point. By examining different scientific methods, theories, and units of analysis - rather than any single one - the authors are able to give students a broad base of scientific thinking that will, they believe, encourage the idea that each generation of researchers builds on the important findings of previous researchers in a chain of discovery and understanding.

Table of Contents

Pt. I. Getting Started

1. The Scientific Outlook
2. Strategies of Discovery
3. Ethical Considerations

Pt. II. Observation and Measurement

4. Systematic Observational Methods
5. Self-Report Methods
6. Reliability and Validity

Pt. III. Design and Implementation

7. The Logic of Randomized Experiments
8. The Role of Quasi-Experimental Designs
9. Survey Designs and Subject Recruitment

Pt. IV. Describing and Hypothesis Testing

10. Summarizing the Data
11. Examining Relationships
12. Statistical Significance and Practical Importance

Pt. V. Statistical Decision Making

13. The t Test
14. The F Test
15. Chi-Square

List price: $167.00
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