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Behavioral Research Design and Analysis / With Making the Grade CD-ROM - 03 edition

Behavioral Research Design and Analysis / With Making the Grade CD-ROM (ISBN10: 0072840978; ISBN13: 9780072840971)
ISBN13: 978-0072840971
ISBN10: 0072840978

This edition has also been released as:
ISBN13: 978-0072932317
ISBN10: 0072932317

Summary: Written for a research methods course that follows a preliminary statistics course. Author David Pittenger's insight that students who studied statistics first had not mastered that subject lead to writing a methods text that reviews and integrates statistical discussions with that of research design. Employing an informal style with interesting everyday examples, Pittenger emphasizes that good psychological research allows us to answer many practical questions relat moreed to improving the quality of life.

Features :

  • Specifically incorporates intriguing contemporary research examples to "hook" student interest: i.e. sexism, the spread of HIV virus, the effectiveness of psychotherapy.
  • Combines basic statistical concepts with the discussion of research methods to illustrate how researchers collect and interpret data -- i.e. sampling theory introduced with descriptive statistics helps students understand how researchers make inferences from samples.
  • Emphasizes conceptual, as opposed to computational, treatment of statistics focusing on the concept of power within research designs.
  • Consistently reviews the control and explanation of variability through research design and statistical analysis.
  • Provides objective evaluation of the strengths and limitations of a range of empirical techniques.
  • Active learning devices include "Research in Action" case studies, "Achievement Checks" that apply material to objective problems, innovative visual aids and visual "metaphors."
  • A student CD-ROM, "Making the Grade" comes packaged with the text.
  • Instructor's CD-ROM with test item bank available upon adoption. less

Edition/Copyright: 03
Publisher: McGraw-Hill Publishing Company
Year Published: 2003
International: No

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