Summary: This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.
Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads st ...show moreudents step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.
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