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Behind the Message : Information Strategies for Communicators - 04 edition

Behind the Message : Information Strategies for Communicators (ISBN10: 0205386806; ISBN13: 9780205386802)
ISBN13: 978-0205386802
ISBN10: 0205386806

Summary: This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads st
udents step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.
Features
  • A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process.
  • Case studies of the information strategy process illustrate how each information contributor's materials are used in messages.
  • A case study included as an appendix allows students to see concrete examples of the search process as applied to news and strategic communications messages.
  • Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
...show more
Summary: This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.
Features
  • A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process.
  • Case studies of the information strategy process illustrate how each information contributor's materials are used in messages.
  • A case study included as an appendix allows students to see concrete examples of the search process as applied to news and strategic communications messages.
  • Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Year Published: 2004
International: No

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