Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Behind the Message : Information Strategies for Communicators - 04 edition

Behind the Message : Information Strategies for Communicators (ISBN10: 0205386806; ISBN13: 9780205386802)
ISBN13: 978-0205386802
ISBN10: 0205386806

Summary: This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads st
udents step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.
Features
  • A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process.
  • Case studies of the information strategy process illustrate how each information contributor's materials are used in messages.
  • A case study included as an appendix allows students to see concrete examples of the search process as applied to news and strategic communications messages.
  • Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
...show more
Summary: This successor to Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques.

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.
Features
  • A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process.
  • Case studies of the information strategy process illustrate how each information contributor's materials are used in messages.
  • A case study included as an appendix allows students to see concrete examples of the search process as applied to news and strategic communications messages.
  • Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 07/21/2003
International: No

View Table of Contents



List Price: $96.50
Used $5.00
Used
Save $91.50 (95%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days, 3 hours and 40 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $2.92

12 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Behind the Message : Information Strategies for Communicators
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (12)  |  New (4)  |  Very Good (3)  |  Good (4)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$2.92
+$3.99 s/h
Add marketplace to your cart
Good
SellBackYourBook
Aurora, IL
Seller Rating: 4.48
0205386806 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us we do it all!!
$2.94
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$4.00
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.18
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$5.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$19.95
+$3.99 s/h
Add marketplace to your cart
Good
omgtextbooks
Pueblo West, CO
Seller Rating: 3.76
Boston, MA 2003 Trade paperback Good. Trade paperback (US). Glued binding. 322 p. Contains: Illustrations.
$33.10
+$3.99 s/h
Add marketplace to your cart
Good
Books Revisited
Chatham, NJ
Seller Rating: 4.41
Possible retired library copy, some have markings or writing. May or may not include accessories such as CD or access codes.
$36.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
realbooksrbetter
Stow, OH
Seller Rating: 4.82
Very Good Condition! Crisp clean pages. Tracking & Delivery Confirmation included. Ships within 24 hours!
$37.51
+$3.99 s/h
Add marketplace to your cart
New
textbooknook
Knoxville, TN
Seller Rating: 4.83
Brand New Text!!! Never Been Used!!! Edges barely worn. Barely shelfwear. This text is totally clean with no writing at all!!!
$52.45
+$3.99 s/h
Add marketplace to your cart
VeryGood
Books Revisited
Chatham, NJ
Seller Rating: 4.41
Very good.
$62.22
+$3.99 s/h
Add marketplace to your cart
New
bargainforce
Chicago, IL
Seller Rating: 3.95
No comments from the seller
Page:   1     2     |   Next >
Close
Close
Close