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Ben and Jerry's : The Inside Scoop, How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Ben and Jerry's : The Inside Scoop, How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor - 94 edition

ISBN13: 978-0517883709

Cover of Ben and Jerry
ISBN13: 978-0517883709
ISBN10: 0517883708

Cover type: Paperback
Edition: 94
Copyright: 1994
Publisher: Crown Publishers
Published: 1994
International: No

List price: $19.00

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Ben and Jerry's : The Inside Scoop, How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor - 94 edition

ISBN13: 978-0517883709

Fred Lager

ISBN13: 978-0517883709
ISBN10: 0517883708

Cover type: Paperback
Edition: 94
Copyright: 1994
Publisher: Crown Publishers
Published: 1994
International: No
Summary

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies.

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