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Best Practice Cases in Branding

Best Practice Cases in Branding - 3rd edition

ISBN13: 978-0131888654

Cover of Best Practice Cases in Branding 3RD 08 (ISBN 978-0131888654)
ISBN13: 978-0131888654
ISBN10: 013188865X
Cover type: Paperback
Edition/Copyright: 3RD 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $79.75

Best Practice Cases in Branding - 3RD 08 edition

ISBN13: 978-0131888654

Kevin Keller

ISBN13: 978-0131888654
ISBN10: 013188865X
Cover type: Paperback
Edition/Copyright: 3RD 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.