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Best Practice Cases in Branding

Best Practice Cases in Branding - rev edition

ISBN13: 978-0131411333

Cover of Best Practice Cases in Branding REV 03 (ISBN 978-0131411333)
ISBN13: 978-0131411333
ISBN10: 0131411330
Edition: REV 03
Copyright: 2003
Publisher: Prentice Hall, Inc.
Published: 2003
International: No

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Best Practice Cases in Branding - REV 03 edition

ISBN13: 978-0131411333

Kevin Keller

ISBN13: 978-0131411333
ISBN10: 0131411330
Edition: REV 03
Copyright: 2003
Publisher: Prentice Hall, Inc.
Published: 2003
International: No
Summary

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

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