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Blog Marketing

Blog Marketing - 06 edition

Blog Marketing - 06 edition

ISBN13: 9780071479509

ISBN10: 0071479503

Blog Marketing by Jeremy Wright - ISBN 9780071479509
Edition: 06
Copyright: 2006
Publisher: McGraw-Hill Publishing Company
Published: 2006
International: No
Blog Marketing by Jeremy Wright - ISBN 9780071479509

ISBN13: 9780071479509

ISBN10: 0071479503

Edition: 06
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Summary

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. 'Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.'-- John Battelle, Business 2.0