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Blog Marketing

Blog Marketing - 06 edition

ISBN13: 978-0072262513

Cover of Blog Marketing 06 (ISBN 978-0072262513)
ISBN13: 978-0072262513
ISBN10: 0072262516
Edition: 06
Copyright: 2006
Publisher: McGraw-Hill Publishing Company
Published: 2006
International: No

Blog Marketing - 06 edition

ISBN13: 978-0072262513

Jeremy Wright

ISBN13: 978-0072262513
ISBN10: 0072262516
Edition: 06
Copyright: 2006
Publisher: McGraw-Hill Publishing Company
Published: 2006
International: No
Summary

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

Table of Contents

1. Blogging basics
2. Getting into the blogging mindset
3. The power of blogs for business
4. How your company can use blogs
5. What type of blogs are best for your company
6. Using blogs to increase internal communication
7. Learn what's being said about your company and products
8. Participating in your blog
9. Dealing with negativity
10. How to succeed in blogging
11. The future of business blogging
App. Sample blogging policy

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