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Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant - 05 edition

ISBN13: 978-1591396192

Cover of Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant 05 (ISBN 978-1591396192)
ISBN13: 978-1591396192
ISBN10: 1591396190
Cover type: Hardback
Edition/Copyright: 05
Publisher: Harvard Business School Press
Published: 2005
International: No

List price: $29.95

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant - 05 edition

ISBN13: 978-1591396192

W. Chan Kim and Renee Mauborgne

ISBN13: 978-1591396192
ISBN10: 1591396190
Cover type: Hardback
Edition/Copyright: 05
Publisher: Harvard Business School Press

Published: 2005
International: No
Summary

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies.

Table of Contents

Creating blue oceans p. 3
Analytical tools and frameworks p. 23
Reconstruct market boundaries p. 47
Focus on the big picture, not the numbers p. 81
Reach beyond existing demand p. 101
Get the strategic sequence right p. 117
Overcome key organizational hurdles p. 147
Build execution into strategy p. 171
Conclusion : the sustainability and renewal of blue ocean strategy p. 185
Table of Contents provided by Blackwell. All Rights Reserved.
List price: $29.95
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