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Blunders in International Business

Blunders in International Business - 4th edition

Blunders in International Business - 4th edition

ISBN13: 9781405134927

ISBN10: 1405134925

Blunders in International Business by David A. Ricks - ISBN 9781405134927
Cover type: Paperback
Edition: 4TH 06
Copyright: 2006
Publisher: Blackwell Publishers
Published: 2006
International: No
Blunders in International Business by David A. Ricks - ISBN 9781405134927

ISBN13: 9781405134927

ISBN10: 1405134925

Cover type: Paperback
Edition: 4TH 06

List price: $35.00

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Summary

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Retains its well-liked, concise format.
  • Some of the well-known old blunders have been replaced in order to update the lessons learned.

Table of Contents

Table of Contents

Preface
1. Introduction

The Role of Culture
The Role of Communication
Structure

2. Production

Location/Layout
Product
Package
Color
Summary

3. Names

Product Names
Company Names
Summary

4. Marketing

Promotions
Pricing
Summary

5. Translation

Carelessness
Multiple Meanings
Idioms
Summary

6. Management

Cultural Differences
Labor Relations
Summary

7. Strategic Management

Entry Mode
Supply Problems
Complex Problems
Additional Mistakes
Summary

8. Other Areas of International Business

Legal
Finance
Market Research
Summary

9. Lessons Learned

Adaptation
Nationalism
Promotion
Translation
Market Research

Conclusion
Notes
Index of Companies
Index of Places
Index of Products

Other Editions of Blunders in International Business

Blunders in International Business by David A. Ricks - ISBN 9780631217763
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