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Blunders in International Business - 4th edition

Blunders in International Business (ISBN10: 1405134925; ISBN13: 9781405134927)
ISBN13: 978-1405134927
ISBN10: 1405134925

Summary: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and
    many others.
  • Retains its well-liked, concise format.
  • Some of the well-known old blunders have been replaced in order to update the lessons learned.
...show more
Summary: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Featuring American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Retains its well-liked, concise format.
  • Some of the well-known old blunders have been replaced in order to update the lessons learned.
...show less

Edition/Copyright: 4TH 06
Cover: Paperback
Publisher: Blackwell Publishers
Published: 03/28/2006
International: No

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