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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business - 07 edition

ISBN13: 978-1400078721

Cover of Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business 07 (ISBN 978-1400078721)
ISBN13: 978-1400078721
ISBN10: 1400078725
Cover type: Paperback
Edition/Copyright: 07
Publisher: Alfrd A. Knopf, Inc.
Published: 2007
International: No

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Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business - 07 edition

ISBN13: 978-1400078721

John Newhouse

ISBN13: 978-1400078721
ISBN10: 1400078725
Cover type: Paperback
Edition/Copyright: 07
Publisher: Alfrd A. Knopf, Inc.

Published: 2007
International: No
Summary

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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