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Media and Entertainment Industries : Readings in Mass Communications - ISBN10: 0205300103; ISBN13: 9780205300105

ISBN10: 0205300103
ISBN13: 9780205300105
Edition/Copyright: 00

Publisher: Allyn & Bacon, Inc.
Cover: Paperback
Year Published: 2000
Weight: 1lbs.
Used Condition: Good/Excellent Bookmark and Share

Media and Entertainment Industries : Readings in Mass Communications

by Albert N. Ed. Greco

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Greco, Albert N. (Ed.) : Fordham University

This contributed volume gives readers a close look at the burgeoning, influential, and exciting media and entertainment industries. Offering extensive analyses of the business and economic issues of the mass media, the book demonstrates the dramatic, revolutionary impact these formats, from books to the Internet, have had a on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. Numerous tables and charts with statistical data support the analyses and visually illustrate trends.

Readers gain an understanding of the structure of the individual industries that fall under the heading of "media and entertainment," including book publishing, magazines, newspapers, recorded music, film, radio, broadcast television, cable and satellite television, new media, and the Internet.

  1. Albert N. Greco, The Structure of the Book Publishing Industry.
  2. Charles Daly, Patrick Henry, and Ellen Ryder, The Structure of the Magazine Industry.
  3. Robert Picard and Jeffrey H. Brody, The Structure of the Newspaper Industry.
  4. Geoffrey P. Hull, The Structure of the Recorded Music Industry.
  5. Barry R. Litman, The Structure of the Film Industry : Windows of Exhibition.
  6. Geoffrey P. Hull, Albert N. Greco, and Stan Martin, The Structure of the Radio Industry.
  7. James Walker and Douglas Ferguson, The Structure of the Broadcast Television Industry.
  8. Patrick R. Parsons and Robert M. Frieden, The Structure of the Cable and Satellite Television Industries.
  9. John V. Pavlik, The Structure of the New Media Industry.
  10. Jeffrey H. Brody, The Structure of the Internet Industry.


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