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Basic Marketing (Text Only)

Basic Marketing (Text Only) - 14th edition

Cover of Basic Marketing (Text Only) 14TH 02 (ISBN -)
Cover type:
Edition/Copyright: 14TH 02
Publisher: Richard D. Irwin, Inc.
Published: 2002
International: No

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Basic Marketing (Text Only) - 14TH 02 edition

ISBN13: -

William D. Jr. Perreault and E. Jerome McCarthy

Cover type:
Edition/Copyright: 14TH 02
Publisher: Richard D. Irwin, Inc.

Published: 2002
International: No

Author Bio

Perreault, William D. Jr. : University of North Carolina--Chapel Hill


McCarthy, E. Jerome : Michigan State University--East Lansing

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