Internet Business Models and Strategies

Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

New to This Edition :

• A new chapter –Chapter 6 –on Taxonomy of Internet Business Models has been added. This chapter discusses models identified over a five-year period and organizes them by revenue model. Work by Michael Rappa (N.C. State), Timmers (European Union), Laudon & Traver (NYU), and Eisenmann (Harvard) are included.
• Chapter 5 was rewritten to include popular models of technological change such as the architectural innovation, incremental/radical change, value-added chain, and disruptive change models. These additions give students more tools to use in analyzing business model
• At the request of reviewers, the authors have added Chapter 9, a separate chapter on Appraisal of Internet Business Models. This chapter goes through the components of a business model developed in Chapter 4 with an eye toward assessing how strong or weak a model is. The chapter also contains a case example of Juniper Networks' business model.
• Five cases have been replaced and eight new cases have been added to this edition to keep this text current and relevant.
• The text includes sample analysis of an Internet business model, which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.

Features :

• The text includes cases, which helps the reader see principles taught within the context of actual companies.
• Afuah and Tucci continue to include discussions of bricks and mortar companies as well as dot.com firms. This is a more accurate portrayal of what’s happening in today’s business world.
• McGraw-Hill’s Knowledge Gateway--The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance. For more details, visit http://mhhe.eduprise.com/home.nsfsf
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Part I – The Internet

Chapter 1. Introduction and Overview
Chapter 2. Overview of Internet Technology and Value Network
Chapter 3. Competitive Landscape-Changing Properties of the Internet

Part II – Components, Linkages, Dynamics, and Evaluation of Business Models

Chapter 4. Components of a Business Model
Chapter 5. Dynamics of Business Models (rewritten new chapter)
Chapter 6. Taxonomy of Internet Business Models (new)
Chapter 7. Value Configurations and the Internet
Chapter 8. Valuing and Financing an Internet Start-Up
Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)

Part III – The Role of Competitive and Macro Environments

Chapter 10. Competitive and Macro Environments

Part IV – Applying the Concepts, Models, and Tools

Chapter 11. The General Manager and the Internet
Chapter 12. Sample Analysis of an Internet Business Model Case

Part V – Cases

Case 1. Broadcast.com
Case 2. Webvan: Reinventing the Milkman
Case 3. Reflect.com: Burn the Ship (new)
Case 4. VerticalNet
Case 5. Live READS: Valuing an e-Book Startup (new)
Case 6. Beyond Interactive
Case 7. Hotmail: Free email for sale
Case 8 GMBuyPower
Case 9 iVillage
Case 10 eBay, Inc.
Case 11 Microsoft: X-Box online (new)
Case 12 Sun Microsystems
Case 13 Oscar: The Open Source Car Project (new)
Case 14 E*trade: “A lust for being different” (new)
Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)
Case 16 Sprint PCS: Winning the Wireless War? (new)
Case 17 Napster: The Giant Online Pirate Bazaar? (new)