Broadcasting, Cable, Internet, and Beyond : An Introduction to Modern Electronic Media

This text surveys the field of modern electronic media, including the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet, and Beyond convey the excitement of the industry in a readable text that makes even the most difficult information understandable. The fifth edition addresses the latest trends and debates in the field.

New to This Edition

• An expanded discussion focuses on the impact of media consolidation, and the text offers new information on the Internet, convergence, and digital TV and radio.
• A reorganized chapter on rules and regulations discusses the continuing impact of the Telecommunications Act of 1996, the legal status of Internet file sharing, and the new rules about TV prescription drug advertising.
• An updated section on TV and radio programming strategies discusses the increasing trend toward reality programs.
• An expanded "Social Effects" chapter discusses the impact of videogame violence and the social influence of the Internet.
• Other additions include a new section on China's difficulties with regulating the Internet, a new section on the personal People Meter, and a new section on the V-chip and changing standards in what's acceptable in TV and radio.

Features

• Four types of boxes offer additional insights on key issues, events, individuals, and ethical questions.
• An integrated companion website provides a study guide, information on how to do research on the Web, news updates, and more.

Part I: Foundations

Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology

Part II: How It Is

Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media

Part III: How It's Done

Chapter 7: The Advertising Marketplace
Chapter 8: Radio Programming
Chapter 9: Television Programming

Part IV: How It's Controlled

Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics

Part V: What It Does

Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene