And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All

Advertising's most influential critic discusses what is wrong with today's ads--and how to make it right.

For almost two decades, Bob Garfield's "Ad Review" column in Advertising Age has been a weekly must-read in the marketing world. Garfield's sharp, witty observations have buoyed--and buried--thousands of campaigns.

In And Now a Few Words from Me, Garfield looks at today's advertising and decries the emperor's lack of clothing. Why has "breaking the rules" become such a virtue? What are the ten commandments of advertising that are virtually guaranteed to work--and almost universally ignored? Garfield asks the tough questions and provides piercing--and always dead-on accurate--answers.

Lost in today's endless stream of fast-cut production and shock for shock's sake is the idea that advertising, at its essence, is about nothing more complex than communicating a convincing selling idea to a prospective customer.And Now a Few Words from Me reminds us that sound and fury alone have always--and will always--signified nothing. Using the uncompromising approach that has become his trademark, Bob Garfield calls for a return to the rules and discipline that make great advertising great.