Design Fundamentals for New Media

While design principles remain the same whatever the medium, digital technology can shape their application in a profound way. In this unique and timely book, design educator James Bennett introduces and examines the fundamental elements of design from the perspective of a generation of designers raised on "new media." Foundational design concepts are explored in full-page spreads that integrate text and artwork to illustrate contemporary approaches to designing for digital media. Combining timeless principles with leading-edge technology in a smart full-color package, Design Fundamentals for New Media opens the door to a rich and rewarding way of exploring modern design techniques.

Product Benefits:

• richly illustrated text clearly explains the concepts that are vital to designing with new media -- and shows them at work
• a "Special Issues" feature highlights areas of concern for new media designers, especially when the conventions of traditional design differ from those in new media
• interviews and behind-the-scenes stories in the "A Designer's Tale" feature reveal the practical side of new media design
• the concepts illustrated in the book make it a valuable resource for designers searching for inspirational ideas and practical advice